BRAND
The meaning of SAM·U·ON, the brand mark system, logo usage, and trademark filing status.
Brand Meaning
BRAND MARK SYSTEM
The meaning and usage of the Symbol, Word Logo, and Signature.
The SAMUON Symbol represents material activation, inorganic structural transformation, and industrial expansion. It visually expresses SAMUON as a material-origin technology platform that connects nature-derived inorganic materials with advanced industrial applications.
Recommended use
⚠ Use the Symbol alone primarily where brand recognition is already established, or as a supporting graphic.
The SAMUON Word Logo is the primary identifier for clearly communicating the brand name. It is recommended for websites, proposals, technical briefs, partnership materials, and contractual documents where new customers, partners, investors, and institutions must recognize the brand immediately.
Recommended use
⚠ Use the white variant on low-contrast backgrounds; never alter letter-spacing or proportions.
The SAMUON Signature combines the Symbol and Word Logo as the official brand expression. It strengthens both visual memorability and name recognition, making it the recommended primary format for website headers, brand introductions, partnership materials, exhibitions, and external communications.
Recommended use
⚠ Use the Signature only with the Symbol-to-Word Logo ratio and spacing preserved.
Logo Usage
Desktop header
Use the Signature (Symbol + Word Logo) by default
Narrow / mobile
Switch to the Word Logo or a compact signature
Low-contrast background
Use the white variant
TRADEMARK STATUS
※ This notice is provided to indicate trademark filing status. Final registration is subject to examination by the Korean Intellectual Property Office. Use of the SAMUON trademark, logo, and brand assets requires prior approval from GTL Korea Co., Ltd. and may be subject to separate agreement.
USAGE GUIDE